There are stories of great women from every corner of the world, many of them unheard of by popular culture, yet their impact is far reaching. This was the inspiration behind Lua, a new women's jewellery brand named after Louisa Moore Getsinger – otherwise known as Lua.
As one of the first Western members of the Bahá'í Faith in 1897, she became recognised for her compassion and fearless determination, and symbolises those women who's conviction, often against great opposition, has carried them to illustrious heights.
The ambition for the Lua brand is to build a business that speaks to women with a genuine sense of purpose, and create thoughtful pieces to accompany life's journey. The project included brand naming, identity design, e-commerce website, social strategy and writing.